The manner in which world wide web has grown in the last half decade, it has made it essential for all internet businesses to adapt and organise themselves all over again in order to continue offering value to their customers and earn decent income on internet. This brings to mind the term web 2.0. You have to be existing in pre-medieval time if the hullabaloo enveloping web 2.0 hasn’t reached you till now! I get perplexed tremendously when I meet entrepreneurs who have their business organisations on the world wide web and are yet to discover the power of web 2.0.
The best strategy to utilize the possibilities of web 2.0 is to imitate the smart entrepreneurs in your domain who’re already utilizing its potential to the best. Furthermore, you will attract tremendous profits if you master the strategy of linking many web 2.0 sites in a methodical manner. To tell the truth, this is precisely what the notable internet gurus do in order to get large-scale traffic to their web sites.
To keep points in perspective, let us throw some light on the term web 2.0. Some time ago Tim OReilly (a famous person on world wide web) happened to be talking of the way world wide web has evolved recently. He coined the term web 2.0 to refer to the quickly changing internet, assuming the earlier ways of managing tasks on the web to be web 1.0. From the internet business’ view, web 2.0 users are far more responsive to web products/services in comparison to the earlier ways of marketing on the web. Web 2.0 basically constitutes of a set of tools that enable people to share information, build social/business associations and execute project collaborations online. Good examples of web 2.0 sites are the modern-day social-networking websites, wikis, virtual worlds, blogs and new age internet communities/forums such as myspace, second life, facebook, linkedin, orkut, wikipedia etc. The primary differences between the old and novel ways of doing things on the internet lie in the following points:
Visitors are now able to interact in a more personalised way and freely on internet sites if compared to old times. Web 2.0 websites have the fabulous ability to gather user feedbacks right away, thus making it an amazing tool for business organisations to take preventive and critical measures to enhance the rate of conversion.
The community feeling is much more different and worth the time in a web 2.0 platform.
Web businesses no more have to be worried about getting well-ranked on search engines as they are able to introduce their sites to the prospects in a much more effective way.
To end, web 2.0 is the new age internet. Not adapting to it and not tapping into its potential can be termed as suicidal for any online commercial enterprise serious about its future.